Competetive Intelligence Without an MBA
Yesterday I took a quick trip to Ellis Library to read up on competitive intelligence. Maybe it’s just me, but the majority of what I found was managerial business stuff that an MBA student would read. Don’t get me wrong. Business and administration books have their value, even though I’m not interested in them, but it seems odd to me that everything I found focused on supply chains and the like.
Does anyone know of something that I should be reading?
